Unearthing new insights, cultivating success.
Smart, targeted solutions for growing sales, raising capital, or managing costs.
We empower businesses to thrive.
Small and mid-sized companies often struggle to scale sales, secure funding, or deal with leadership gaps during big changes. These challenges can slow progress and put extra pressure on founders and leaders.
What pain points can we address?
Increase revenue.
Focused sales leadership, avoiding fulltime headcount.
Focused sales leadership, avoiding fulltime headcount.
We design a targeted sales process aligned with your goals, leveraging diverse insights and competitive positioning.
Focused sales leadership, avoiding fulltime headcount.
Focused sales leadership, avoiding fulltime headcount.
Focused sales leadership, avoiding fulltime headcount.
Clients can scale support to fit their needs - ideal for small to mid-sized companies with limited budgets that don't require fulltime sales leadership.
Maximize the value of your sales spend.
Focused sales leadership, avoiding fulltime headcount.
Maximize the value of your sales spend.
We leverage real-world experience - both wins and losses - to identify gaps and drive meaningful sales improvements.
Get objective, 3rd party insight.
Maximize the value of your sales spend.
We offer objective insights to uncover blind spots and enhance strategy and operations.
Build consistent high-performance sales behaviors and messaging.
We deliver training and mentorship to accelerate team growth, maximize ROI, and establish a strong learning culture.
Founder and Principal
About Dan Gibson
With over 20 years in life sciences and medtech sales and business development, Dan Gibson specializes in go-to-market sales planning and execution, new market assessment, sales leadership, and sales training & mentoring.
His expertise spans diagnostic imaging, ophthalmology, cardiology, general surgery, orthopedics, and medical sensor design.
A multiple award-winning leader, Dan's accolades include the Pinnacle Sales Award at Philips Healthcare, the North American Sales Master Club at Alcon, and several national sales awards at Bausch & Lomb. An adept learner, he finished at the head of his Delta V Global Training Unit at Johnson & Johnson.
Dan's "hands-on" approach focuses on understanding client challenges, crafting tailored solutions, and delivering actionable plans to drive new revenue.
Our Process
We use a predictable process to assess your needs and desired outcomes.
1. Exploratory Call - a complimentary, 30 minute call to understand the larger context, pain points and opportunities of your business. This allows us to determine whether we are a good "fit" for your needs.
2. Structured Interview - a complimentary, 45-60 minute call with deeper detail, getting an essential understanding of your business objectives and strategic direction.
3. Recommendations and Proposal - we will generate a review document and pricing estimate that details recommended action steps, outcomes, deliverables, and timelines with milestones.
4. Statement of Work Sign-Off - after joint discussions, an SOW can be generated as a cardinal document for reference.
