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Your Sales Growth Partner for Medtech, Healthcare & Life Sciences

Your Sales Growth Partner for Medtech, Healthcare & Life SciencesYour Sales Growth Partner for Medtech, Healthcare & Life SciencesYour Sales Growth Partner for Medtech, Healthcare & Life Sciences
Free 30-Minute Discovery Call

Your Sales Growth Partner for Medtech, Healthcare & Life Sciences

Your Sales Growth Partner for Medtech, Healthcare & Life SciencesYour Sales Growth Partner for Medtech, Healthcare & Life SciencesYour Sales Growth Partner for Medtech, Healthcare & Life Sciences
Free 30-Minute Discovery Call

Unearthing new insights, cultivating success.

Smart, targeted solutions for growing sales, raising capital, or managing costs.

We empower businesses to thrive.


Small and mid-sized companies often struggle to scale sales, secure funding, or deal with leadership gaps during big changes. These challenges can slow progress and put extra pressure on founders and leaders.

A small seedling casting a shadow of a mighty oak tree.

What pain points can we address?

Increase revenue.

Focused sales leadership, avoiding fulltime headcount.

Focused sales leadership, avoiding fulltime headcount.

A hardcopy financial printout with bar and line chart trends.

We design a targeted sales process aligned with your goals, leveraging diverse insights and competitive positioning.

Focused sales leadership, avoiding fulltime headcount.

Focused sales leadership, avoiding fulltime headcount.

Focused sales leadership, avoiding fulltime headcount.

Two people having a private business meeting at a quiet table

Clients can scale support to fit their needs - ideal for small to mid-sized companies with limited budgets that don't require fulltime sales leadership.

Maximize the value of your sales spend.

Focused sales leadership, avoiding fulltime headcount.

Maximize the value of your sales spend.

A digital image with several icons that represent different functional roles and responsibilities.

We leverage real-world experience - both wins and losses - to identify gaps and drive meaningful sales improvements.

Get objective, 3rd party insight.

Maximize the value of your sales spend.

A large lightbulb representing multiple ideas coalescing into a central theme.

We offer objective insights to uncover blind spots and enhance strategy and operations.

Build consistent high-performance sales behaviors and messaging.

A group of young professionals working at a whiteboard collaboratively.

We deliver training and mentorship to accelerate team growth, maximize ROI, and establish a strong learning culture.

Free 30-Minute Discovery Call

Our Services - How Can We Empower Your Business?

Medtech Sales Readiness Review (MASTRR)

WEAVE Program for Medtech & Life Sciences Teams

WEAVE Program for Medtech & Life Sciences Teams

A focused review examining structural and functional aspects of sales strategy, processes, and communications - highlighting strengths and gaps and recommending risk mitigation activities as needed. 

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WEAVE Program for Medtech & Life Sciences Teams

WEAVE Program for Medtech & Life Sciences Teams

WEAVE Program for Medtech & Life Sciences Teams

An educational program which teaches and empowers founders and their teams to communicate clearly, effectively, and tactfully in a unique environment - generating momentum, confidence, and trust.

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Part-Time VP Sales Leadership

WEAVE Program for Medtech & Life Sciences Teams

Part-Time VP Sales Leadership

Faced with rapid growth or transitional leadership changes in a business, a seasoned, part-time (fractional) sales leader can generate stability and growth in the sales function, allowing founders to concentrate on their strategic vision.

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Sales Training & Coaching

Sales Training & Coaching

Part-Time VP Sales Leadership

Senior leaders often lack time and skills to mentor and teach their sales team on a team or 1:1 basis, identifying areas of growth and improvement. We can help build this capability and drive new behaviors and team confidence.

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Sales Training & Coaching

Free 30-Minute Discovery Call

Founder and Principal

About Dan Gibson

With over 20 years in life sciences and medtech sales and business development, Dan Gibson specializes in go-to-market sales planning and execution, new market assessment, sales leadership, and sales training & mentoring.


His expertise spans diagnostic imaging, ophthalmology, cardiology, general surgery, orthopedics, and medical sensor design.


A multiple award-winning leader, Dan's accolades include the Pinnacle Sales Award at Philips Healthcare, the North American Sales Master Club at Alcon, and several national sales awards at Bausch & Lomb. An adept learner, he finished at the head of his Delta V Global Training Unit at Johnson & Johnson.


Dan's "hands-on" approach focuses on understanding client challenges, crafting tailored solutions, and delivering actionable plans to drive new revenue.

Two photos of the founder - one in business attire, the other in clinical garb.

Our Process

We use a predictable process to assess your needs and desired outcomes.

  

1. Exploratory Call - a complimentary, 30 minute call to understand the larger context, pain points and opportunities of your business. This allows us to determine whether we are a good "fit" for your needs. 


2. Structured Interview - a complimentary, 45-60 minute call with deeper detail, getting an essential understanding of your business objectives and strategic direction. 


3. Recommendations and Proposal - we will generate a review document and pricing estimate that details recommended action steps, outcomes, deliverables, and timelines with milestones.


4. Statement of Work Sign-Off - after joint discussions, an SOW can be generated as a cardinal document for reference.




Testimonials

It’s rare that you come across standout talent like Dan, someone who can take challenging customers, turn them around and build them back to become some of your best customer advocates. Dan continually exhibited leadership with not only the C-Suite level of key customers but more importantly he facilitated internal corporate cross team communication, planning and strategic alignment at Philips to problem solve and rebuild customer confidence. His tenure and maturity shone through.

Les Lengyel, Vice President Growth at Blue Dot

 

Dan possesses a rare combination of strategic vision and practical execution skills. Dan excels at assessing a company’s current position, identifying opportunities for growth, and crafting a clear, actionable roadmap to achieve long-term objectives. His keen understanding of market dynamics and competitive landscapes enables Dan to position businesses for success in even the most challenging environments.


As a leader, Dan is highly skilled in building trust and inspiring teams. His exceptional communication and interpersonal abilities allows him to unite diverse stakeholders, from employees to investors, around a shared vision. In situations requiring significant change or transition, he brings the ability to guide organizations toward success with confidence and integrity.

John Hanley, VP Global Commercialization - Baylis Medical Technologies

Dan possesses a unique and extensive skill set, honed through years of experience across a broad range of medical subspecialties. His strong work ethic, sharp business acumen, and exceptional C-level communication skills enable him to assess customer needs, identify opportunities in new markets, and address the challenges sales teams may face. Dan has a proven ability to quickly develop clear and effective action plans that drive results. His talent for establishing large-scale strategic initiatives and securing support from key stakeholders ensures successful execution in both large and small organizational settings. Additionally, Dan is a dedicated teacher and mentor, generously sharing his time and knowledge to empower those he works with and help them grow professionally.

Scott Illsley, Director - Medical Division, Electromagnetic Products at NDI

I had the privilege of working alongside Dan at Philips, where he consistently demonstrated exceptional skills in turning challenging customer situations into opportunities for growth. His ability to rebuild trust and transform dissatisfied clients into loyal advocates was truly impressive.

Dan’s leadership extended beyond customer engagement. He excelled in collaborating with C-suite executives while also fostering effective internal communication. By aligning cross-functional teams and driving strategic solutions, he played a pivotal role in addressing complex issues and restoring customer confidence. His deep experience and professionalism shone through in every aspect of his work.

I wholeheartedly recommend Dan as a leader and professional. His strategic vision, dedication, and ability to inspire trust make him an invaluable asset to any organization.

Andre Noel, Global Business Lead - Cardiology IT at Siemens Healthineers 

Dan uses his many years of sales and business development experience to help people find and scale new revenue. He is genuinely curious about how technology, systems, and people work to find new opportunities in the market. While I worked with Dan on various innovation initiatives, he was always able to challenge the status quo and uncover different information that would help us move away from our initial biases and consider new avenues that could have a real impact.  

Andrew Wiles, VP of Research and Development at High Q Technologies

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