Unearthing new insights, helping founders flourish.
Thoughtful solutions if you are growing sales, seeking capital, or managing costs.
We want to help. Many small and mid-sized companies face challenges in scaling their sales as they hit important milestones or require further funding rounds - or they can be faced with sales leadership gaps at transitional points, stalling momentum and overburdening founders and senior leaders.
What pain points can we help address?
Do you need help to increase revenue?
Do you need focused sales leadership, avoiding fulltime headcount?
Do you need focused sales leadership, avoiding fulltime headcount?
Based on a wide scope of internal and external sources, we can craft a targeted sales process which aligns with your resources and goals, carefully positioning and messaging against competitors.
Do you need focused sales leadership, avoiding fulltime headcount?
Do you need focused sales leadership, avoiding fulltime headcount?
Do you need focused sales leadership, avoiding fulltime headcount?
Clients can engage as much or as little support as needed - an especially valuable strategy for small-midsize companies with a limited budget that cannot yet justify full-time sales leadership headcount.
Do you need to get more value for your sales function spend?
Do you need focused sales leadership, avoiding fulltime headcount?
Do you need to get more value for your sales function spend?
We bring unique "lived experience" - the wins and the losses - as important reference points to drive sales improvement by addressing gaps in your sales processes and implementing effectively.
Would you value objective, 3rd party insight?
Do you need to create consistent sales behaviours and messaging?
Do you need to get more value for your sales function spend?
We provide unbiased and objective perspectives, spotting blind spots and areas of improvement in company strategy and operations which can be invisible to founders and leaders.
Do you need to create consistent sales behaviours and messaging?
Do you need to create consistent sales behaviours and messaging?
Do you need to create consistent sales behaviours and messaging?
We can provide valuable training and mentorship to internal teams, helping to accelerate development and learning to boost ROI.
Our Process
We value having a predictable process to assess your needs and desired outcomes.
1. Exploratory Call - a complimentary, 30 minute discussion to understand the larger context of your business and perceived pain points and opportunities. This allows us to determine whether we are a good "fit" for your needs. If we are not your best partner, we are happy to refer to another expert in our network.
2. Structured Interview - a complimentary, 60 minute discussion with deeper inquiry, getting further detail and texture on your challenges, understanding the business objectives and larger strategy/functional areas of your enterprise. We encourage multiple founders or leaders to participate.
3. Recommendations and Proposal - we will generate a formal review document that details recommended action steps, outcomes, deliverables, and
timelines with milestones. A pricing estimate accompanies this proposal.
4. Statement of Work Sign-Off - after joint discussions on details, an SOW can be generated as a cardinal document for reference.
Founder and Principal
Dan Gibson
has over 20 years of experience in the life sciences and medtech sectors, excelling in diverse roles such as GTM sales planning, launch strategy, new market assessment, and sales team leadership. Dan builds trust and rapport with his clients and partners by carefully interpreting their challenges and needs, crafting unique solutions focused on pain points, and executing these plans to drive new revenue.
He has been fortunate to work and learn within a broad range of domains including diagnostic imaging, ophthalmology, cardiology, general surgery, neurosurgery, and medical device sensor design. An multiple award-winning leader, he most notably received the Pinnacle Sales Award at Philips Healthcare, was named to the North American Sales Master Club at Alcon, and received several national sales awards at Bausch & Lomb.
Dan takes a "hands-on" approach with clients, digging deep into problems with their teams and identifying actionable steps to address their challenges and opportunities with a future focus.
