Sales Health Audit

A sales health audit is a low-risk, short term project that seeks to analyze critical weaknesses in your sales function. The project typically has a duration of 60-90 days, and we involve a diverse group of internal and external contacts to generate a complete picture. Elements of investigation can include (but are not limited to):

• Lead Generation Effectiveness
• Customer Targeting and ICP Alignment
• Sales Pipeline Health
• Sales Messaging and Value Proposition
• Team Skills and Alignment

The introductory sales health audit is a valuable tool which identifies areas of improvement and needed change. Sales Process design-implementation and sales strategy development are longer and more involved engagements from 90-180 days which build upon the findings of the sales health audit.

Sales process design-implementation creates a repeatable, scalable sales workflow that aligns with the client's business goals.

Sales strategy development assesses the current market environment, defines sales objectives, and crafts a tailored GTM strategy.

Founder-led sales are important as a business becomes established, but it is unsustainable for the long-term. A full-time sales leader can be a costly and premature choice. A fractional sales leader bridges this gap as a seasoned and nimble choice who can share deep experience and broad skills, crafting a strong sales function and accessing a diverse network of experts.

A fractional sales leader can provide strategic guidance, as well as operational assistance in key areas where many founders require help such as building overall sales strategy, ensuring that sales processes align with the customer journey, and identifying/training team members so they can perform at a high level of expertise.

Employee turnover and poor sales skills/competencies are extremely costly to small-midsize companies, resulting in lost opportunities, dissatisfied customers, and demotivated sales teams. We can target foundational elements such as consultative selling, rapport and alignment building, objection handling, and sales funnel dynamics (from qualifying leads to closing the sale).